Become a ColorAptitude reseller.

Why ColorAptitude

Your customers already own the hardware — light booths, spectrophotometers, viewing cabinets. What they often lack is a structured way to qualify the people who operate it. ASTM E1499 sets out how observer qualification should be organised. ColorAptitude operationalises that standard digitally, so observer competency can be assessed, trained, and certified at scale.

For your portfolio this means:

A complementary product alongside your hardware offer, not a competing one. A subscription-based model, which adds a recurring layer to a market that has historically been one-off. And a natural cross-sell into your installed base.

Who we are looking for

Organisations with an active position in the colour measurement, colour assessment, or visual inspection market.

Typical profiles include:

• Distributors of spectrophotometers and colour measurement instruments
• Suppliers of light booths and visual assessment equipment
• Specialist colour consultants with a B2B client base
• Training organisations in the field of colour
• Advisory firms in QC, compliance, or standards implementation

Sectors where your customers operate:

Automotive · Coatings · Textiles · Packaging · Print · Food · Pharma · Plastics · Defence · Design.

How it works

You apply through the form below. We schedule a 30-minute introductory call to discuss mutual fit. If there is fit, you receive the Reseller Agreement and supporting documentation. After signing, we onboard you with dashboard access, marketing materials, and a working session to get you started.